Yasser Noman is the Executive Chairman of Rayna Group. He boasts an extensive background in the travel industry. Having started out his career at the Kuoni Group and later serving as the CEO of Azal Group and Triipster, he became a part of the Rayna Group following the merger of his destination management company, Arabian Explorers, with Rayna Tours and Travels in 2018.

Yasser brings seamless, versatile expertise to his current role that has helped accelerate the company’s growth and redefine its success, particularly in these unprecedented times. He received his Master of Tourism Management degree from the University of Florence and completed several business programs at Henley Business School, London Business School, and Hult International Business School.